
About CoreBridge Advisory
About Founder and Managing Principal
Benjie-Etta Norman

Benjie is a highly experienced strategist and advisor with a proven track record in higher education, transnational education, growth strategy, governance, and commercialisation. As the Founder & Managing Principal of CoreBridge Advisory, Benjie partners with higher education and innovation sectors to drive growth, transformation, and long-term impact.
With over 20 years of leadership experience, Benjie has shaped billion-dollar strategic initiatives, led international education expansion, and advised on investment strategies, mergers, and commercial ventures. Known for a data-driven, innovative, and outcome-focused approach, Benjie specialises in navigating complexity, securing high-value partnerships, and unlocking opportunities for organisations to thrive.
Benjie’s expertise spans business strategy, financial leadership, market expansion, and organisational transformation, ensuring that every initiative delivers measurable success. A highly respected thought leader, Benjie has served on multiple boards and committees, guiding institutions in higher education, biotech, medtech, edtech, NGOs, healthcare, venture investment, commercialisation, and innovation.
Key Projects & Achievements:
Higher Education & Transnational Education Initiatives
-
Led a global expansion strategy, establishing campuses and partnerships across China, Indonesia, India, Malaysia, USA and Europe.
-
Developed the business case for an international education hub, ensuring financial viability and long-term growth.
-
Conducted a major review of domestic and international campus operations, identifying opportunities for strategic realignment and impact.
-
Provided strategic oversight on offshore partnerships, facilitating sustainable transnational education and R&D models.
Financial Strategy & Investment Leadership
-
Developed an investment framework to optimise the management of a $400M+ annual investment portfolio.
-
Led the financial and commercial evaluations for high-profile partnerships and acquisitions in research, infrastructure, and industry collaboration.
-
Developed the acquisition of an international education provider, ensuring long-term financial sustainability.
Business Transformation & Commercialisation
-
Spearheaded a university commercialisation strategy, driving growth in research spin-offs, industry partnerships, and investment ventures.
-
Led the strategic and financial review of major research infrastructure investments and international NGO business development plans.
-
Directed the digital and professional education strategy, developing a partnership model to scale online and professional learning initiatives.
-
Managed the successful transition and divestment of a campus, ensuring continued educational access and a seamless stakeholder engagement process.
Governance, Boards, & Committees Leadership
-
Avenu Learning LLC – Board Member (2023–2024)
-
Phrenix Therapeutics Pty Ltd – Non-Executive Director (2022–2024)
-
Myostellar Pty Ltd – Non-Executive Director (2022–2024)
-
Flex Immunotherapeutic Pty Ltd – Non-Executive Director (2022–2024)
-
Monash Commercial Pty Ltd – Non-Executive Director (2020–2024)
-
Monash Investment Holdings Pty Ltd – Management Committee Member (2018–2024)
-
National Centre for Healthy Ageing – Governance Committee Member (2020–2024)
-
Artificial Heart Frontiers Program – Executive Committee Member (2022–2024)
-
Joint Management Committee Monash-Southeast University – Committee Member (2020–2024)
-
BioCurate Pty Ltd Coordination Committee (2018–2024)
-
Finance ICT Board (Monash University) – Committee Member (2020–2024)
-
FODMAP Steering Committee – Committee Member (2018–2022)
-
The Pride Fund – Board Member (2024–Present)
-
Transgender Victoria – Board Member & Executive Committee (2024–Present)
-
Wellspring Centre Inc – Board Member & Executive Committee (2016–2022)
-
Building Bridges – Advisory Board Member (2018–2022)
Senior Advisor, Higher Education & Research
Jacob Thomas
.jpg)
Jacob Thomas (they/them) is an internationally recognised human rights advocate and higher education expert with over 15 years of experience in research, teaching, international partnerships, student outreach, and policy development.
As a multi-published researcher and global advisor, Jacob specialises in research strategy, interdisciplinary methodologies, and integrating lived experience into academic disciplines. Their work has strengthened research impact, fostered global collaborations, and driven innovation in student engagement and academic policy.
At CoreBridge Advisory, Jacob helps universities develop research strategies, build international partnerships, and implement inclusive, evidence-based frameworks in education and research. Their expertise supports institutions in enhancing global competitiveness, improving student outcomes, and ensuring research translates into meaningful societal impact.
